Recent ideas, conferences, collaborations and projects.
I have been doing some writing (to be posted soon!), and looking specifically at Jewish fundraising, from shuls to schools. There are a few exciting things in the works. I’ll be sharing very soon.
Joined Women in Development, NY. The sisters know networking. Really great association.
In June, I began training for the Chicago Marathon. I will be running a hometown duo: Chicago Marathon October 12, and Brooklyn Marathon November 17. #10Grand4LLS is the branding and hashtag I created for my LLS fundraising for Chicago.
My first NTEN conference. #14NTC. What took me so long? These people. Yes.
New project with Public Policy Lab. Right here in Brooklyn! Exploring new ways to reach their people and invite them to become donors.
Amazing #NetTalks Webinar on Alumni Engagement for Jewish Educators led by guru Beth Kanter. Convergence of many of my most important worlds. As always, I learn so much from @kantor. Got Storified! Good exchange and participants from all over the world.
An extraordinary evening on November 7 in Chicago with Healthy Schools Campaign. We enhanced HSC’s social media channels with meaningful conversation during their signature event, #cookingupchange. Twitter was on fire! Really fun.
Ran the NYC Marathon! Always iconic, always amazing. So lucky to be a part of it.
New partnership, and first pro bono adventure! So honored and thrilled to begin working with Healthy Schools Campaign. We are developing their Social Media presence. Their mission focuses on healthy food, fitness, and clean school environments. I love their tagline, Chicago based/Nationally minded.
Fundraising and training for the NYC13 Marathon. My best thinking happens in those miles. Running for my beloved Leukemia & Lymphoma Society.
Fall appeal with The Hunger Project. We took a new step in collaborating, writing and planning this mailing. With goals of applying segmentation and keeping their monthly donors well informed, we are looking to finish the year strongly. (Note: this appeal did not meet expectations. It was disappointing, but I think there is such great potential with their program.)
Met directly with #GivingTuesday organizers from The 92Y, and attended a fantastic AFP event on branding with Big Duck stars. Bringing direct response know-how to digital giving projects and Social Media integration is now business as usual. Not an exceptional campaign or singular moment. I enjoy the speed and creativity of digital outreach and the steady, reliable planning of direct mail.
Very successful 18th Anniversary Celebration for Hannah Senesh Community Day School at BAM on May 28th. As a board member and school parent, this is one of the most important communities for me. Despite fundraising challenges, we organized a fully realized, fun, high energy evening in Brooklyn. And made our goal.
We included alumni, kept the tone and feel of the night fresh and lively, and brought everyone together in a beautiful location.
Ran the Marathon de Paris on April 7. My personal fundraising for Leukemia & Lymphoma Society was very successful. I tried and tested out new methods. Even made an infographic!
With Boston a week later, I blogged about both events. The social and cultural impacts. My blog went viral for the first time. Over 600 views. Timing, message and passion made that happen. But worth noting and claiming.
Back at Stanford for a one-day intensive: Social Media on Purpose. Bringing it all together. This was an incredible event. Learned much, and gained new knowledge and great contacts to share with clients.