One of my greatest professional joys is planning a direct response campaign. From writing to data analysis, I’m all in. Crafting appeal language for different types of asks is my starting point — we can talk annual, renewal, lapsed, and, yes sustainers! Working on your schedule, we will plot mail with email campaigns, and find the best ways to blend in social channels.
Over the years, I have overseen numerous direct mail campaigns, package and ask tests as well as upgrades. Together, we’ll make sure you ask the right way, at the right time. Then we will review the results.
For direct mail, I find the lean ways to segment your file. Direct response donors are valuable, and I want to ensure the best use of your funds to keep them happy, connected and giving.